Dr. Barbara Sturm products combine the power of naturally occurring and advanced science ingredients that are simple to use, highly effective, non-toxic, non-irritating, and absolutely cruelty-free. Dr. Sturm does not use aggressive, irritating ingredients. Beyond this, Dr. Sturm does not like labels such as ‘organic,’ ‘natural’ or ‘clean,’ which have no consistent definition and tell you nothing about a product’s safety or efficacy. We are committed to bringing you the very best ingredient science and being certified “organic” does not always yield the best ingredient.